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Facebook Updates News Feed Algorithm – Prioritises Content from Friends over Businesses

Facebook Updates News Feed Algorithm – Prioritises Content from Friends over Businesses

Admin April 22, 2015 0

As Facebook has grown over the years, there has been a continual need to update what content is shown to users. Users are generally much more interested in content posted by their friends, especially

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Comparison: Ferret Card vs Facebook Advertising

Comparison: Ferret Card vs Facebook Advertising

Admin September 8, 2014 0

A common question that merchants ask is how does advertising with Ferret Card compare to advertising with Facebook. When a Ferret Card user earns a Gold Stamp, they are posting to the Facebook Newsfeed.

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Word of Mouth is Most Trusted, says Nielsen Research

Word of Mouth is Most Trusted, says Nielsen Research

Admin April 7, 2014 0

Nielsen Research’s Global Trust in Advertising Survey reveals that word of mouth is the most trusted form of advertising: http://www.nielsen.com/us/en/reports/2012/global-trust-in-advertising-and-brand-messages.html 92% of consumers say they trust the recommendations of their friends when making purchase

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Ferret Card’s 3 in 1 Loyalty, Marketing and Rewards Platform

Ferret Card’s 3 in 1 Loyalty, Marketing and Rewards Platform

Admin September 9, 2013 0

Ferret Card is a 3-in-1 loyalty, marketing and rewards platform which allows your business to take advantage of the latest in mobile technology and social networking. With Ferret card, you can reach out, reward

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Introducing Coupon Codes

Introducing Coupon Codes

Admin September 8, 2013 0

Introducing Coupon Codes   Ferret Card is thrilled to announce our latest feature to help merchants reach out, reward and retain their loyal customers: Coupon Codes! This feature is immediately available to all our

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What Makes You A Loyal Customer?

What Makes You A Loyal Customer?

Admin June 10, 2013 0

Which shops keep you coming back, even though you can buy cheaper online? Despite all the noise about online shopping, it still only accounts for a mere six per cent of Australia’s total retail

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80% of Diners Would Sign-Up For a Loyalty Program, If Only You Had One

80% of Diners Would Sign-Up For a Loyalty Program, If Only You Had One

Admin May 21, 2013 0

Loyalty programs have come a long way since savings stamps, punch cards and plastic cards. Today’s diner doesn’t want to fumble through a purse bulging with their tokens of loyalty; most now have a

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Why Retailers Will Fail if They Don’t Turn To Tech

Why Retailers Will Fail if They Don’t Turn To Tech

Admin April 8, 2013 0

As this article states, small businesses need to take advantage of the opportunities presented by internet and mobile technologies. While the big boys have the budget for large data analytics and expensive systems, small

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Statistics and Facts about Smartphone Users Around the World

Statistics and Facts about Smartphone Users Around the World

Admin April 1, 2013 0

The smartphone world is expanding at a rapid pace. There are already more than 1.08 billion smartphone users in the world, out of which, 91.4 million are from the United States. To help you

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Grow Your Business With SmartPhone Apps

Grow Your Business With SmartPhone Apps

Admin March 7, 2013 0

Smartphone apps can help you get new customers and increase your sales at the same time. This is especially true if you have a niche market and you can translate that idea into a

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15 Key Business Benefits of a Loyalty Program

15 Key Business Benefits of a Loyalty Program

Admin February 28, 2013 0

1. Retain your existing customers… The effect of the customer retention rate on actual, bottom-line customer numbers cannot be over-estimated. Global loyalty marketing consultant and author, Brian Woolf, has developed several invaluable reports which

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330 Days Left to MobIlize Your Loyalty Program in 2013

330 Days Left to MobIlize Your Loyalty Program in 2013

Admin February 13, 2013 0

New Year’s resolutions were so last month. But if devising a mobile loyalty strategy wasn’t already on your to-do list, you should add it ASAP. All signs point to continued explosive growth in consumer

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Net Customers With a Smarter Site

Net Customers With a Smarter Site

Admin January 15, 2013 0

Australians are more willing than ever to spend money using their mobile phone, and businesses need to catch up with these potential customers by implementing a savvy mobile strategy. Research by Google Australia has

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Is Your Business Still Running Daily Deals?

Is Your Business Still Running Daily Deals?

Matthew T. December 5, 2012 0

It seems that 2012 has been an absolute roller-coaster for daily deal operators, such as Groupon and Living Social. After much hype surrounding the Groupon IPO back in November 2011 at $20 per share, Groupon

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UPDATE: Mobile internet continues to expand!

UPDATE: Mobile internet continues to expand!

Matthew T. December 5, 2012 0

Mary Meeker, partner of VC firm Kleiner Perkins, has once again updated her Internet Trends presentation, to reflect the current state of the Internet as of the end of 2012. We had talked about

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