Ferret Card welcomes BJC Trading (manufacturer of Tasto and Party potato chips) as a sponsor of the Ferret Card program for Pantip Plaza, Pratunam, Thailand. Pantip Plaza, Pratunam, also known as “The Computer City” is a well known destination for consumers looking to purchase computers, mobile phones and IT related products in Bangkok.
Says Mr Panuwat Rattanadit, Marketing Manager of Pantip Plaza, Pratunam “We have been looking for ways to promote Pantip Plaza on social media, especially on Facebook. We looked at many systems in the market but decided on Ferret Card because it ticks all the boxes, in terms of what we were looking for. Ferret Card not only provides us with an easy to use loyalty and reward program but also enables us to reach out, not only to our shoppers, but also to our shopper’s friends on Facebook using word of mouth marketing. On top of that, we get email marketing and comprehensive CRM reports of our shoppers demographics and shopping behaviour. We have around 500 merchants in Pantip Plaza, including 7-11, A&W, S & P Restaurant, Watsons, IT City, JIB IT, Banana IT etc and all of them will benefit through their customers participating in the Ferret Card program”.
Mr Panuwat Rattanadit added “Using Ferret Card, we work with various sponsors to reward our shoppers. Our shoppers get to sample free products from our sponsors such as BJC Trading with their Tasto and Party brands of potato chips. Previously we had Oishi Herbal Tea as our sponsor. Our shoppers help promote the sponsor’s products to their friends on their Facebook News Feed. Thailand is a great place for Facebook marketing as the average Thai Facebook user has 500 friends! It is a win-win-win situation for Pantip Plaza, our merchants, our shoppers and our sponsors”.
About Pantip Plaza group: Pantip Plaza, Pratunam is one of 5 Pantip Plazas in Thailand. It is part of TCC Group, one of Thailand’s largest conglomerates engaging in alcohol and beverages (EST Cola, 100 Plus, Oishi, Chang Beer, F&N ) and related businesses, commercial trading, industrial production, property, and financial services. TCC Group owns 26 shopping centers (including Asiatique and Gateway shopping centers) and major property developments in Thailand.
About BJC Trading: BJC Trading is part of the BJC Group (Berli Jucker Plc) which recently took over Big C Supercenter Plc in a deal valued at Baht 220 billion. Big C has 125 large stores (Big C Supercenter, Extra and Jumbo), 55 Big C Markets, 394 Mini Big Cs and 146 Pure Drugstores.
BJC Group and TCC Group are conglomerates controlled by tycoon Charoen Siriwatthanaphakdi and his family.