It’s interesting to watch the impact that the mobile device explosion has on various industry verticals, and especially so in e-commerce – a market that has yet to take full advantage of the platformby offering mobile-friendly websites and apps. But that’s not stopping people from shopping on mobile by any means. According to new data from e-commerce technology company Monetate, top e-commerce websites receive 3.31% of their total visits from Android smartphones, which is up from 1.76% last year. iPhones, on the other hand, account for 5.41% of those sites’ total traffic, up from 2.45% a year earlier.
But even though the iPhone base delivers more visitors, it’s Android users who convert better. 1.26% of Android users convert as compared with 1.00% of those on iPhone.
Here’s another figure to throw into the mix: on tablets, Android users again are converting at higher percentage points, with 3.58% converting compared with iPad’s 3.19%. However, the iPad is driving the most tablet traffic to these sites. 88.31% of tablet visits to these e-commerce sites are from iPad, while Kindle Fire and other Android tablets now account for 10% of the market share. Seeing the chart below, you can tell that Android has made some headway into eating into iPad’s dominance here.
We asked execs at Monetate why they thought Android users were converting better (percentage wise), and they noted that the difference between the platforms was nominal, but interesting. They’re not sure why it’s the case, however. Could it be that iOS users have other means to shop, such as through native apps? Monetate CMO Kurt Heinemann hedges a guess.
“Android devices come in many different configurations whereas the iPhone only comes in one size, he says. “A large portion of Android devices that have been released over the last year have had larger screens and provide a better web surfing experience than a smaller
Written by: Sarah Perez from Tech Crunch