Polaris Marketing Research Inc. announced today the findings from their latest survey of online Americans, supported by Research Now for data collection and analysis: Majority of Americans participate in five or more customer loyalty programs.
All 1,222 respondents were asked how many customer loyalty programs they participate in with five or more loyalty programs being the majority. Although men and women show similar percentages of participation, women and men show significant differences in the types of loyalty programs. Grocery loyalty programs had the highest amount of participation for both genders, but women were significantly more likely to participate in grocery and retail loyalty programs. Men were more likely to participate in loyalty programs related to services (auto, rental, and hotels), travel, and credit cards.
Further women were significantly more likely to use their loyalty cards “all the time” and men were significantly more likely to use their loyalty cards “sometimes”.
“While both men and women equally participate in loyalty programs, women tend to use it more frequently. Women are significantly more likely than men to use loyalty programs “all the time” for grocery and retail shopping. In fact, women were more likely to use all loyalty programs mentioned more than men,” said Polaris President Jan Carlson.
The number of loyalty programs men and women participate in did not differ by gender, but the types of loyalty programs and usage of the program did.
About Polaris Marketing Research
Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.
Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.
About Research Now
Research Now is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media sampling, and operates the Valued Opinions(TM) Panel and e-Rewards(R) Opinion Panels. The company has a multilingual staff located in 24 offices around the globe and has been recognized for four consecutive years as the industry leader in client satisfaction. Visit http://www.researchnow.com to learn more.
Source: DailyMarkets.com (Financial News)