Using Social Media

Matthew T. July 12, 2012 0

Most small businesses would have heard countless times that they need to be involved in social media these days to stay competitive. This means keeping in touch with customers via Facebook, letting your customers know what is happening at your business via Twitter, trying your hand at a viral video campaign on YouTube….

The Run-Down: The first step for many businesses is to get their customers to “Like” them on Facebook, or to “Follow” them on Twitter. Getting the audience is only the first step. The hard part is finding compelling ways to engage with that audience, and get them excited about what your business is up to.

The Upside: The great part about social media is that it is free!

The Downside: The bad part about social media is that it can take quite a bit of time and effort to maintain your business’s online presence. For a small business owner, you may not have the time to manage it as well as you would like.

How Ferret Card can complement this: Ferret Card is itself integrated with Facebook. This means that whenever your customers take an action on Ferret Card, their friends will see that. For example:

  • Whenever you issue Gold Stamps to a Ferret Card member, up to 5 of that customer’s
  • friends are also earning Silver Stamps.
  • Whenever a customer reviews your business, it is also shared with that customer’s friends
  • on Facebook.
  • Whenever a customer selects your store as a Favourite, they are sharing this with their
  • friends on Facebook.
  • Whenever a customer grabs a special you created on Ferret Card, their friends will see that.
  • Whenever a customer redeems a reward or special at your business, their friends will see that

The great thing is that these are all customer initiated actions. There is much greater marketing value in customer initiated actions, as they are not simply seen as “spam” being pushed out by a store. A customer redeeming a reward at your business is obviously someone who likes you enough to be coming back. The trick is to make it as easy as possible for your customers to be able to share great businesses with their friends.

Running Ferret Card is a way to take advantage of your customer’s social networks, without needing to do all the hard work yourself. All you need to do to is to encourage your customers to sign up for Ferret Card, start issuing Gold Stamps, and keep working on the great products and services you’re already providing. The power of social media will then be working for you, not the other way around!

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