Nielsen Research’s Global Trust in Advertising Survey reveals that word of mouth is the most trusted form of advertising:
92% of consumers say they trust the recommendations of their friends when making purchase decisions, which is a much higher rating than other forms of advertising. The report surveyed over 28,000 respondents in 56 countries.
All other forms of advertising, such as online banner ads, ads in newspapers, or ads on radio, all earned a rating below 50%. The lowest rating was SMS ads on mobile phones, at only 29%.
The lesson learned here is that a business owner can’t simply throw money at traditional advertising mediums such as TV or newspaper, and expect it to be as effective as it used to be. Word of mouth advertising is powerful, but your business needs the right tools to take advantage of it.
This is where Ferret Card’s unique advertising system comes in. At a mere fraction of the cost of traditional advertising, Ferret Card allows your business to leverage your customers to provide word of mouth advertising about your business on Facebook. Your customers will share Silver Stamps with their Facebook friends, and will recommend your business to their Facebook friends to earn further rewards for themselves. At the same time, the Gold and Silver Stamps which you issue will provide a “call to action” to return to your business and enjoy those rewards.
Ferret Card is the perfect tool to take advantage of modern social media, and to reach out to new customers in a far more cost effective way than ever before!